Generally favorable reviews - based on 11 Critics What's this?

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  • Summary: Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? (First Run Features) Collapse
Score distribution:
  1. Positive: 9 out of 11
  2. Negative: 0 out of 11
  1. Reviewed by: Andrew Schenker
    May 29, 2012
    The film makes a compelling case for the damage wrought by business-funded feel-good activities that turn attention away from the disease, as well as using funds for endless drug research while ignoring the toxic environmental factors.
  2. Reviewed by: Sara Stewart
    Jun 1, 2012
    Pink Ribbons, Inc. viewers looking for an evenhanded discussion may be disappointed.
  3. Reviewed by: Carrie Rickey
    Jul 26, 2012
    While most of the talking heads, including the funny and articulate Barbara Ehrenreich (herself a breast cancer survivor), are not likely to join runs and walks for the cure, Pool shows how such events create community and sisterhood.
  4. Reviewed by: Mindy Farabee
    May 31, 2012
    You can't cure what you don't understand is one of the film's sobering messages.
  5. Reviewed by: John DeFore
    Jun 4, 2012
    It's easy to imagine exhibitors running scared from the documentary, but audiences who find it will be rewarded with a serious and provocative film.
  6. Reviewed by: Scott Tobias
    May 30, 2012
    It's a crude, angry battering ram of a film, much more concerned with counter-messaging than aesthetics, but it gets the job done.
  7. Reviewed by: Jeannette Catsoulis
    May 31, 2012
    Though leaving us with many more questions than answers, this well-intentioned blur of accusations, advertising clips and pink-washed events nevertheless deserves to be seen.

See all 11 Critic Reviews