Metascore
33

Generally unfavorable reviews - based on 10 Critics

Critic score distribution:
  1. Positive: 1 out of 10
  2. Negative: 5 out of 10
  1. Reviewed by: Bill Weber
    Aug 15, 2011
    38
    A pseudo-investigative documentary shakily committed to the subject of subliminal messaging in America, but curiously indulgent about giving the singer of Queensryche time to spout off about whatever enters his head.
  2. Reviewed by: Mark Holcomb
    Aug 17, 2011
    30
    The results are irritating, occasionally educational, and frustratingly insight-free.
  3. Reviewed by: John Anderson
    Aug 15, 2011
    30
    Being pissed off isn't enough to convince in a film that reveals very little that's new; the picture's personalized approach and kitchen-sink structure don't help, either.
  4. Reviewed by: Jeannette Catsoulis
    Aug 19, 2011
    20
    Fusty research, aging interviewees and decades-old advertising campaigns offer background to the uninitiated, but Mr. Warrick's muddled, undisciplined approach destroys even the possibility of a cogent overview.
  5. Reviewed by: David Fear
    Aug 16, 2011
    20
    This haphazard "exposé" only proves that hackery plus hot air [time] does not equal skillful muckraking.
User Score
tbd

No user score yet- Awaiting 1 more rating

User score distribution:
  1. Positive: 2 out of 2
  2. Mixed: 0 out of 2
  3. Negative: 0 out of 2
  1. Sep 14, 2011
    8
    This is a movie about the things going on around us that we're all somehow blissfully unaware of- all of us but Jeff Warrick and his crew of rabble-rousers (including Noam Chomsky and the lead singer of Queensryche). A collection of solid interviews pulls the thing together- it's an insightful little doc and Warrick's concern for the subject is readily apparent. A must-watch for anyone interested in the true nature of marketing. Full Review »
  2. Sep 12, 2011
    7
    The critics seem to be focusing solely on the film's visuals which, granted, are problematic. But beneath the scratchy surface is a film with conviction and an earnest drive to get to the truth, whether it exists or not. The discussions in the film are balanced and the interviews are thorough and diverse. I would have liked a bit more rage and indignation, and better production values, but ultimately this film proved educational and thought provoking. 7/10 Full Review »