- Studio: International Film Circuit
- Release Date: Jul 10, 2009
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Kempner once again educates and entertains with unexpected tidbits and just plain good old-fashioned filmmaking.
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88Watching Loeb opposite Berg, you're reminded of the miracles of chemistry and the luck of the draw when it comes to casting a show -- any show.
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80There's far more to this groundbreaker who built an empire in the face of formidable challenges. So why would you miss it? Go already.
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75Berg was the pioneer for an indie TV entrepreneur like Lucille Ball.
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75In Yoo Hoo, Mrs. Goldberg, Kempner gives us a balance of artist and alter ego, introducing us to a woman we'd like to know even better.
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75Well-spoken but humorously self-deprecating, Berg admits that, between the hours spent writing, rehearsing and performing, she spends more of her life as Molly than she does as herself.
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75It's absolutely charming to be reminded of -- or, in most cases, introduced to -- Berg and her particular genius.
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75In Aviva Kempner's affectionate documentary Yoo-Hoo, Mrs. Goldberg, Berg, who once polled second only to Eleanor Roosevelt as one of America's most respected females, is given her due. Or at least her showbiz due.
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Kempner has done everything right by organizing her bountiful material into a fascinating portrait of a worthy personality and her era and touching upon related issues like the impact of the blacklist and the alchemy of celebrity.
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Celebratory but clear-eyed portrait of Gertrude Berg.
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Entertaining, nostalgic and well-organized documentary.
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70The film could be described as Exhibit A in a study of media celebrity and collective forgetfulness in the age of information overload.
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As is, this generally excellent portrait does much to fill the void, restoring an unfortunately forgotten figure to her rightful place among broadcasting's trailblazers.
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70It is only in the sequence about Berg's popular costar Philip Loeb that Aviva Kempner's documentary resonates. Loeb, an ardent union activist who was blacklisted during the McCarthy hearings, comes across as more identifiably human than the workaholic Berg, for all her fictional character's warmth and her many admirers' tributes.
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67Best of all, though, is the kinescope footage of the televised version's early episodes, which eerily resemble nothing so much as every other TV sitcom to follow, Seinfeld included.
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63The documentary, like the series, is haimish in the extreme - cozy, warm, homey.
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63We're left with an impression of a vivacious pioneer; but warm shouldn't have to mean fuzzy.
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60For those who never heard of "The Goldbergs" and its amazing star, Yoo-Hoo, Mrs. Goldberg will provide a special introduction to a special person.
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60Director-producer Aviva Kempner's well-researched but unchallenging docu, like "The Goldbergs" itself, has cross-cultural appeal for Jews and goyim alike.
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58Listening to Berg's characters talk so naturally, honestly, and colorfully about the small, surmountable problems of their daily life is so engaging that whenever Kempner cuts away to another dry historian or fervent fan, it's doubly aggravating.
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MarkM.10