In the premiere episode, the staff at Cheezburger competes to create a new comedic web series for the site. It is winner-take-all as good judgment and occasional good taste go out the window on the quest to be the best in kitty humor.

The Cheezburger gang prep for a student invasion after Todd volunteers them to lead a career day for 12 to 14 year-olds. The results are...awkward.

To help build team spirit, Ben has the staff compete in the Cheez Olympics with events ranging from cat food can shuffleboard to milk lapping, to kitty litter relays and bobbing for fishies.

Ben puts the creative staff to work learning "the other half of the business" as they try their hands selling ads and interacting with the larger Cheezburger community in person.