Todd decides to launch Thunder Muscle with an advertisement featuring a celebrity endorsement - Dave sets up the meeting. Meanwhile Todd's "relationship" with Alice goes to the next level: dinner at her flat.

Just in time for Wilts arrival in London and demanding all of the money from Thunder Muscle sales, Todd oversees the filming of his commercial and it seems he finally makes a breakthrough but not quite.

Todd's world is falling apart, so he makes a final desperate bid for Alice's affections with even more spectacular lies. The various calamities Todd has embroiled himself in are starting to come to a head.