Description: The game is a parody of the First Person Shooter genre and launches Björn Borg's Spring/Summer 2015 collection. In the game, your mission as a Love Agent is to fight the forces of evil with the power of love, undressing haters with love guns and liberating them with love and clothes from the new Björn Borg collection. Players are equipped with Valentine's teddy bear grenades, and a respawn system based on clicking cute animal pictures. The game has since its launch rendered large attention for its storyline and political references. Players can for instance get a North Korean haircut in Kim's Barber Shop, lovebomb "God hates figs" demonstrators, and defeat a bare-chested tyrant riding a bear. First Person Lover is free to play and works on PC as well as Mac. It is one of the first advergames developed in Unity, a software platform, and marks a new way of fashion marketing.Through the game also a new platform for e-commerce is introduced: Björn Borg in-game shopping.