Dr. Bronner's Magic Soapbox

Name: Dr. Bronner's Magic Soapbox
Genre: Documentary
Released: June 29, 2007
Duration: 88 min
Rating: 61

2007

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Generally favorable reviews based on 7 Critic Reviews

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Movie Details & Credits

Balcony Releasing | Release Date: June 29, 2007

Summary: A human story about a socially responsible company, Dr. Bronner's Magic Soapbox documents the complicated family legacy behind the counterculture’s favorite cleaning product. (Balcony Releasing)

Director: Sara Lamm

Genre(s): Documentary

Runtime: 88 min

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Critic Reviews

Owen Gleiberman

It's like "Capturing the Friedmans" scrubbed to a happy ending. Read full review

Kevin Crust

Lamm effectively uses interviews with family members and the soap's users to draw a well-rounded portrait of the otherwise inscrutable senior Bronner. In doing so, she observes a bittersweet story of a family and the surprising effects a crusading eccentric can have on them. Read full review

Ronnie Scheib

Tyro helmer Sara Lamm satisfyingly stitches together the family soap opera into a comfortable crazy quilt without sacrificing its unique, oddly topical edge. Read full review

TV Guide Magazine Ken Fox

Luckily the story behind the suds is a pretty good one. Read full review

Jeannette Catsoulis

Mixes method and madness to chart the evolution of a counterculture phenomenon. Read full review

Mark Feeney

Alternately shows the elder Bronner as lovable and nutty, sinister and terrifying, victim and victimizer. Ultimately, those disparate elements never coalesce. Read full review

Julia Wallace

Although the segments featuring Bronner's son Ralph veer uncomfortably toward hagiography, first-time director Sara Lamm balances out the love-fest by exploring the dark side of being a soap-hawking prophet and the toll that ALL-ONE-FAITH took on Bronner's family. Read full review

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