Description: Bored with their dead-end jobs, Danny and Shay decided to team up and create the 'hottest' new record label in Manchester, bringing their music obsession to the masses.Starring Ralf Little (Two Pints Of Lager And A Packet Of Crisps), Carl Rice (Scallywagga) and Johnny Vegas (Benidorm), Massive follows Danny and Shay's disastrous attempts to get the label up and running.