Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.
Directed By: Mark FitzGerald
Written By: Andrew Denton, Jon Casimir
Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.
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