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Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.

Directed By: Mark FitzGerald

Written By: Andrew Denton

The Gruen Transfer
S1 • Episode 4
Chocolate
Air Date: Jun 18, 2008
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Summary The Gruen Transfer, hosted by Wil Anderson, deconstructs advertising campaigns. A panel of industry experts analyse TV commercials -– what works, what doesn't, and what techniques the advertisers are using to make us, the consumers, buy their product.

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