Whether you conclude that this project is a brilliant hoax that exposes how the rapid transition from communism to a free market economy has created an ad addicted, consumer-mad culture in the Czech Republic, or simply a cruel joke, one thing is undeniable. It's a fascinating account.
Czech Dream has an impish effectiveness. But what saves it from being an arrogantly aren't-we-clever? home movie is, refreshingly, the flimflammed masses themselves, lured as the bargain-hungry but left looking like cattle out for a graze.
When they discover they've been made fools of, they accept this performance event with surprising equanimity. There is a lot of grumbling but no riot. They get the joke.
Hey, Prague--you got punk'd! In this subversive Central European slice of reality TV, Czech film students Vít Klusák and Filip Remunda protest the kudzu creep of globalization with a stunt worthy of the Yes Men.