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The WireMay 7, 2019It’s clear he’s still able to switch on a plausible menace when the situation demands. In that balance and his gleefully amateur unretouched singing lies the heart of a great album. [May 2019, p.68]
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Mar 4, 2019Big Bad feels like the perfect distillation of the raw energy and menace that Giggs has brought to UK music, only this time it's been taken to a whole new level.
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Feb 28, 2019It is a fearsome set of gangsta rap tracks that eschews grime for more transatlantic trap and hip-hop production. The beats are grandiose, murderous things; Giggs enunciates every single bar, ensuring no words pass you by.
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Feb 28, 201918 thunderous tunes.
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Feb 28, 2019It’s definitely in need of a more brutal edit: the 18-song tracklist is a little bloated and some songs such as ‘Don’t Go Hungry’ (which features Labrinth doing his best Weeknd impression) are pretty forgettable. However, there are enough bangers on here to keep you hitting the replay button, with Giggs’ unique vocal delivery never anything but interesting. He sounds ready to reign for a long time yet.
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Feb 28, 2019Big Bad... is yet another example of his continued career elevation, signaling what is possible if you stick to your guns while caring little for what others think.