• Record Label: Atlantic
  • Release Date: Mar 3, 2017
User Score
4.8

Mixed or average reviews- based on 780 Ratings

User score distribution:
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  1. Mar 6, 2017
    3
    I am a genuine fan of Ed Sheeran and going to see his concert in April. His second album was simply stunning. I was really looking forward to this album, I even got up a few hours early on Friday 3rd March to listen to it.... such a disappointment. I love the song Castle on the Hill and love how honest Eraser is but I think most of the album is so average. Some of the songs sound like wereI am a genuine fan of Ed Sheeran and going to see his concert in April. His second album was simply stunning. I was really looking forward to this album, I even got up a few hours early on Friday 3rd March to listen to it.... such a disappointment. I love the song Castle on the Hill and love how honest Eraser is but I think most of the album is so average. Some of the songs sound like were written for a kids movie and others for a boy band. Expand
  2. Mar 15, 2017
    0
    First of all this albums is garbage. No redeeming factor whatsoever. Same old cheesy horrendous ballads and a couple of catchy but tragic songs. Why this album is so populat is BEYOND ME. I don't get the appeal. It's full of overdone cliche songs. Someone delete this from the history of music
  3. Mar 5, 2017
    0
    This review contains spoilers, click expand to view. Relying on being catchy and his appeal to fans, Ed Sheeran keeps his everyman nice guy image to create a record of tacky and shallow love ballads like "Happier" that could be done with a little more depth, folk inspired songs to target his demographic like in "Galway Girl", a failed attempt to make a doo wop song like in "Perfect", tawdry world music mixing in "Bibia Be Ye Ye" and a cheap dancehall song like "Shape Of You'" to complete his generic and basic project. Having different styles in an album doesn't make it good. It must be executed properly. Making music for fans doesn't immediately make an album good either.

    Sure, it will be a commercial success, hell it may even take some popularity awards like the GRAMMYs, but this is a huge disappointment after + and X.
    Expand
  4. Mar 3, 2017
    0
    Sheeran's cheesiest album to date. The ballads have a lot of potential but failed lyrically. The pop sounds felt cluttered and all over the place. All songs sound familiar.
  5. Mar 4, 2017
    0
    The worst album from Ed Sheeran, + and × are better than this **** all songs sound similar, a cheap thrills copy on the album, the album needs attention that's why he talked about Gaga, Katy, and try to put Adele and Taylor to the top of everything
    Nothing iconic in the album
  6. Mar 4, 2017
    3
    Too Generic. Except ''Shape of You'' whole album kind of sounds the same. Lacks vastness. Stands no where near ''STARBOY'' by The Weeknd or ''Sweet.Sexy.Savage.'' by Kehlani.
  7. Mar 3, 2017
    0
    Tragic. Generic. Boring. That's all I can say about this awful album. I can't actually believe I wasted my time listening to this. I was expecting more of Ed Sheeran.
  8. Mar 4, 2017
    0
    Awful album. It seems fame has gone to his head and I have already returned the album and got a refund. Never again will I buy another record of his. Ever. The problem with him, is that he is too arrogant and arrogance is the worst human trait. Secondly the album itself is nothing original. He's just catering to the popular audience now. Avoid this album unless you want to hassle for aAwful album. It seems fame has gone to his head and I have already returned the album and got a refund. Never again will I buy another record of his. Ever. The problem with him, is that he is too arrogant and arrogance is the worst human trait. Secondly the album itself is nothing original. He's just catering to the popular audience now. Avoid this album unless you want to hassle for a refund. The. End. Expand
  9. Jun 25, 2017
    0
    I don't know how anyone could call him a good song-writer. Divide is by far his worst album: he is trying too hard to be catchy, all the singles that have been released are boring, generic, pop songs with awful lyrics.
  10. Nov 9, 2017
    0
    Reductive, uninspired and nothing that we haven't seen before on his previous efforts. "Divide" is a boring and plain album that offers nothing new or exciting to the pop music sphere in 2017.
  11. Nov 9, 2017
    3
    Даже не знаю,что сказать про этот альбом.Ну чисто альбом сделанный для маленьких девочек лет 10-17 которые ждут принца на белом коне.Короче-альбом полное говно .
  12. Mar 10, 2017
    2
    He simply made this album to become richer and more famous, and surely he will because it has easy songs and a lot of ballads, which he is known for. But it's really bad in terms of quality. Ed became obsessed with fame and money, and maybe that's the problem, because + and X were really good.
  13. Mar 11, 2017
    0
    This is one of the most annoying albums i have ever heard.
    Ed Sheeran basically became one of the most unoriginal artist of this generation, by making songs only for the radio, throwing his chance of growing as an artist in trash.
  14. Jun 4, 2017
    2
    Unfortunately, but this album did not meet my expectations. Only Castle on the Hill and Shape of You are worth listening to. The rest of it is so dolorous, but good to fall asleep quicker.
  15. Mar 11, 2017
    0
    The worst album I ever heard
    He believes he makes art and this its just another generic album without soul
    In this moment of the history we need real musicians and Ed sheeran is not one of them
  16. Mar 11, 2017
    0
    I loved his previous albums but this one seems like he's trying to get a quick hit to appeal to the masses.I feel like he's lost all of his artistic integrity.So disappointed.
  17. Mar 11, 2017
    0
    The most overrated, generic and bland album of the generation. The only thing more insulting than how condescending the lyrics are particularly to women, is the lack of imagination that went into them and the lack of effort that went into the whole production value.
    Reached the level where he thinks he can release the same thing again and again with a slight change and hope it won't be
    The most overrated, generic and bland album of the generation. The only thing more insulting than how condescending the lyrics are particularly to women, is the lack of imagination that went into them and the lack of effort that went into the whole production value.
    Reached the level where he thinks he can release the same thing again and again with a slight change and hope it won't be noticed.
    Glad the user score has realised this.
    Expand
  18. Mar 11, 2017
    0
    What can I say? Ed lost me as a fan after this truly bad album. Disappointed! How can you be true to yourself as an artist and have integrity when your entire goal in life is not to create groundbreaking and amazing music but simply to sell a lot, top charts, try to appeal to the people and compete with Adele like he mentioned in a number of interviews lately. I would just say to anyoneWhat can I say? Ed lost me as a fan after this truly bad album. Disappointed! How can you be true to yourself as an artist and have integrity when your entire goal in life is not to create groundbreaking and amazing music but simply to sell a lot, top charts, try to appeal to the people and compete with Adele like he mentioned in a number of interviews lately. I would just say to anyone reading, this album is a waste of your money and time. There are way better albums out there that get ignored by the general public for reasons beyond my comprehension and this album just makes it clear how popularity and commercial success have nothing to do with quality and artistry. Expand
  19. Apr 13, 2017
    2
    Regardless of your style or musical career, every artist must have the need to renew themselves musically. You should not just cling to the trends or your comfort zone. And unfortunately this is the case with Ed Sheeran, who owns a collection of records with the same composition model, without allowing himself anything new. It looks like the leftovers of "+", his first album, went to hisRegardless of your style or musical career, every artist must have the need to renew themselves musically. You should not just cling to the trends or your comfort zone. And unfortunately this is the case with Ed Sheeran, who owns a collection of records with the same composition model, without allowing himself anything new. It looks like the leftovers of "+", his first album, went to his successor "x" and following with the leftovers to "Divide". But not all is bad, the first single "Shape Of You" from the last album quoted, represented a significant change becoming one of the most different songs ever released by Sheeran. Expand
  20. Mar 10, 2017
    0
    This review contains spoilers, click expand to view. Ed Sheeran sells trite innocence by the pound. He uses bland wisdom and unimaginative music to ponder the basic good and bad in people around him, without once looking inward. Expand
  21. Mar 14, 2017
    0
    Honestly so generic and plagiarized from so many different songs esp. Sia. Can't believe how trash this album is. Yuck. Had trouble listening to even the first song.
  22. Mar 11, 2017
    3
    Boring album There's no innovation at all, the songs look the same. Ed this album is really bad. Only Perfect is good. In quality left a lot to be desired.
  23. Mar 12, 2017
    0
    Unoriginal and stupid music he's honestly the most overrated male artist of recent times...he is the male Taylor Swift equivalent. Just mediocre, boring and overhyped drivel
  24. Mar 12, 2017
    0
    Worst album of Ed. Do you consider that your best album? You're crazy man, you shouldn't give shades to other artists, it is ridiculous, I am not kidding.
  25. Mar 15, 2017
    3
    I've always been an advocate of Ed and his talent for composing, but this time ... unfortunately you have to be brutally honest.
    This album seems composed for a mediocre Boys Band. Which makes me think that many songs originally were for the sixth album of One Direcion before they announced their "break" cofcofBreakUpcofcof
    Seriously, and so dares to talk about Adele or Lady Gaga,
    I've always been an advocate of Ed and his talent for composing, but this time ... unfortunately you have to be brutally honest.
    This album seems composed for a mediocre Boys Band. Which makes me think that many songs originally were for the sixth album of One Direcion before they announced their "break" cofcofBreakUpcofcof
    Seriously, and so dares to talk about Adele or Lady Gaga, especially this last one of the most complete artists in the industry.

    Only two or three cancones save the album (their singles) the rest in mediocre.
    Expand
  26. Mar 10, 2017
    1
    UÓ, SÓ NAO É MAIS CHATO QUE O REGINALDO ROSSI DO US. SHAPE OF YOU BOMBA GENÉRICA E SEM PERSONALIDADE, MUSICAS SEM MELODIAS E DINAMISMO NOS INSTRUMENTAIS... PISEI
  27. Mar 20, 2017
    3
    El nuevo album vino con grandes pretenciones de la mano de "Shape of You", una balada potente pero con sonidos nuevos y bastante comerciales e incluso bailables. Luego de escuchar el resto del disco me llevé una gran decepción, el disco contiene DOCE BALADAS, con sonidos repetidos, incluso similares a su anterior album "X". Es entendible lo de Sheeran, vino con un álbum que sabía que iba aEl nuevo album vino con grandes pretenciones de la mano de "Shape of You", una balada potente pero con sonidos nuevos y bastante comerciales e incluso bailables. Luego de escuchar el resto del disco me llevé una gran decepción, el disco contiene DOCE BALADAS, con sonidos repetidos, incluso similares a su anterior album "X". Es entendible lo de Sheeran, vino con un álbum que sabía que iba a cautivar al público teen, con letras genéricas acerca del lado A y B del amor, mas alguna anécdota de su vida y sus desamores, pero nada más. Expand
  28. Mar 21, 2017
    0
    Agreed. Worst Album Of the year. Just like a horrible p**n movie which would turned you on just for few minute, then you just pissed off by all this f**king boring stuff without any kind of honesty.Then, you start blame yourself wasting your time for this s**t, this stuff sucks.
  29. Mar 12, 2017
    0
    Álbum PÉSSIMO, super genérico, letras horríveis, esse cara tem que ter muita coragem pra se achar a rainha do chuveiro com um trabalho horrível desses.
  30. Mar 12, 2017
    0
    Chato, entediante e clichê. Antes eu não entendia o sucesso todo do Ed, mas reconhecia a qualidade de suas musicas (mesmo não sendo nada autênticas). Já nesse álbum nada se destaca; é genérico ao máximo.
  31. Mar 12, 2017
    0
    In all the songs is the same basic and boring rhythm. It's the worst album I've ever heard. Maybe the only song that does not look like the others is Shape Of You, but from there on out they all look the same.
  32. Mar 22, 2017
    0
    THIS ALBUM IS UNLISTENBALE He simply made this album to become richer and more famous, and surely he will because it has easy songs and a lot of ballads, which he is known for. But it's really bad in terms of quality. Ed became obsessed with fame and money, and maybe that's the problem, because + and X were really good.
  33. Mar 20, 2017
    0
    Before i begin reviewing this album, let it be known that this album was the one I was most anticipating, especially after listening to the 3 singles he had released before. When I first listened to this album, it was a poor experience. The intro to the album "Eraser" is the blandest intro I have ever heard. "Castle On A Hill" however was refreshing (since it was a previously heardBefore i begin reviewing this album, let it be known that this album was the one I was most anticipating, especially after listening to the 3 singles he had released before. When I first listened to this album, it was a poor experience. The intro to the album "Eraser" is the blandest intro I have ever heard. "Castle On A Hill" however was refreshing (since it was a previously heard single). Continuing along the album, all that was to be heard was a bland set of tracks, each switching between the same subject matter. After a close friend had suggested it was a great album, I re-listened to it. This time, not only did the music seem more bland, I realized that this album was very scattered. It was not at all cohesive. It was as if he shuffled each song name and randomly ordered them, defying the concept of an album. Ed Sheeran's fan base is clearly keeping him atop the Billboard 200, but in a few weeks, he'll have to respond for the poor project, and he will need to redeem himself. Expand
  34. Mar 21, 2017
    0
    Es un álbum demasiado genérico, la única canción que se salva es "Shape on you", las otras 11 canciones tiene un ritmo muy parecido y la letra cliché para cautivar un publico adolescente.
  35. Jun 16, 2017
    0
    Another brain washing album that contains almost nothing in the songs themselves. I can see that the songs are really catchy, but overall the album does not deserve any praise.
  36. Apr 11, 2017
    0
    Tragic. Generic. Boring. That's all I can say about this awful album. I can't actually believe I wasted my time listening to this. I was expecting more of Ed Sheeran.
  37. Jun 7, 2017
    3
    Ed Sheeran´s "Divide" fails to bring the artist to any new directions and results in a generic, poorly written musical mess. While tracks like "Eraser" bring pleasnt reminders of great previous tracks such as "I´m a Mess" for it´s great lyrics it isn´t enough to prevent this from being Sheeran´s worst record so far.

    Overall, Ed Sheeran shifts from the "underdog", "hopeless romantic"
    Ed Sheeran´s "Divide" fails to bring the artist to any new directions and results in a generic, poorly written musical mess. While tracks like "Eraser" bring pleasnt reminders of great previous tracks such as "I´m a Mess" for it´s great lyrics it isn´t enough to prevent this from being Sheeran´s worst record so far.

    Overall, Ed Sheeran shifts from the "underdog", "hopeless romantic" personality that made him great to "the guy she told you not to worry about¨", and it sucks.
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  38. Jan 23, 2021
    0
    El álbum más exitoso a nivel comercial y a su vez, el más odiado por muchos y el motivo se ve a millas de distancia, como por ejemplo, los aires de grandeza que Ed se daba en aquel tiempo, las horribles letras de la mayoría de canciones de ÷, en especial Shape of You, la cual es casi tan nefasta como cualquier canción de reggaeton y que se llevó los más grandes premios de la música cuandoEl álbum más exitoso a nivel comercial y a su vez, el más odiado por muchos y el motivo se ve a millas de distancia, como por ejemplo, los aires de grandeza que Ed se daba en aquel tiempo, las horribles letras de la mayoría de canciones de ÷, en especial Shape of You, la cual es casi tan nefasta como cualquier canción de reggaeton y que se llevó los más grandes premios de la música cuando habían álbumes y canciones mil veces mejor realizadas y ejecutadas que este enorme pedazo de basura, el cual repito, su gran éxito es innegable, pero sigue siendo una porquería. Expand
  39. Jan 12, 2018
    0
    the most generic album to come out of 2017. the most overrated male artist besides justin beiber
  40. Jun 16, 2018
    0
    I can't see why people like Ed Sheeran. His songs are becoming way too boring and annoying at the same time. This album is horrible.
  41. Feb 2, 2018
    0
    Divide is the weakest Ed Sheeran album ever, it lacks creativity and originality, the vocals are okay but it didn't deserve the Grammy's it got this year.
  42. May 13, 2018
    0
    A painfully generic and long album which features way too many songs that are just trying too hard to be a hit. The songs are all a different style and sound done poorly in a bad attempt to see what will stick.
  43. Apr 13, 2017
    2
    unfortunately this isnt a good album of Ed, I hope that the next album would be better than Divide and make a much better job, who make all world like.
  44. May 3, 2017
    0
    This review contains spoilers, click expand to view. lixoooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo Expand
  45. Jun 15, 2017
    0
    Sem novidades, sem criatividade, "Divide" do Ed sheeran volta com o mesmo pop generico de sempre.O apelo pelo relaciomento, ele mostra que escreve e lança suas musicas com o unico intuito de lucrar mexendo com o coração de adolecentes.
  46. Jun 13, 2017
    0
    horrible ****. hate this album.........................................................................................................................................................................
  47. Mar 29, 2017
    0
    Piece of garbage. As simple as that. It is so unbelievably bland and lacking in sincerity or really any sense of vitality. Sheeran's ego is more substantial than the music he makes.
  48. Jun 16, 2017
    1
    How can people call this good or even mediocre. I don't like to swear but what the actual f**k is this? Dreadful vocals and horrible production. That's karma for you Ed you arrogant ****

    Best Song(s):
    N/A

    Worst Song(s):
    Galway Girl
    Nancy Mulligan
    Shape of You
    Dive
    Eraser
    Castle on the Hill
    Supermarket Flowers
  49. Jan 23, 2018
    0
    really this music is fashion and is very basic and also the artist is pure fashion of 2017 its music does not have much potential but the only one that was fashionable and had success because people liked it obio is the song shape of you and perfect really his other songs are not good
  50. Sep 2, 2018
    0
    This album is TRASH. it baffles me how anyone can like this mess! There's NOTHING good about this garbage.
  51. Aug 20, 2018
    3
    This cheap pop-folk album did not deserve grammy Rainbow was so much better and Shape of You was the worst song of 2017 along with D-E-S-P-A-S-H-I-T-O
  52. Jan 12, 2018
    2
    Generic trash to be honest. The Ed Sheeran from Plus is gone. Shape of You is a terrible over-played song (the lyrics are the worst part of the song), Galway Girl is utterly annoying with its failure to implement folk into his style. Perfect is a cliche ballad with no substance. I can go on and on. The only song I like is Castle on The Hill. Its clear Sheeran set his eyes on commercialGeneric trash to be honest. The Ed Sheeran from Plus is gone. Shape of You is a terrible over-played song (the lyrics are the worst part of the song), Galway Girl is utterly annoying with its failure to implement folk into his style. Perfect is a cliche ballad with no substance. I can go on and on. The only song I like is Castle on The Hill. Its clear Sheeran set his eyes on commercial success rather than musical quality on Plus. Expand
  53. Jun 29, 2018
    1
    This album is totally garbage. When "Castle On The Hill" was out, I thought this would be a good album until I heard all of the tracks, I was poisoned, this album is the worst of the music industry along with Memories... Do Not Open by The Chainsmokers. I think Ed should retire and never make music again
    The only good song from the album was "Castle On The Hill"
  54. Jul 6, 2018
    2
    Divide is rather disappointing. Looking at Sheeran's other songs, it shows creativity, passion, and his inner emotions. Divide shows almost none of it. Besides "Save Myself" and "Supermarket Flowers", Divide is just Sheeran just giving in because of his fame. Majority of his songs in Divide just become unplayable after a few listen, because of how annoying they can be. He clearly thoughtDivide is rather disappointing. Looking at Sheeran's other songs, it shows creativity, passion, and his inner emotions. Divide shows almost none of it. Besides "Save Myself" and "Supermarket Flowers", Divide is just Sheeran just giving in because of his fame. Majority of his songs in Divide just become unplayable after a few listen, because of how annoying they can be. He clearly thought of radio airplay while writing this album, and his love songs are bland because of that. "Happier" tries to be as genuine as "The A Team" and "Thinking Out Loud", but it overall fails. It's just disappointing. Expand
  55. Feb 24, 2019
    0
    Very awful, disgusting and flopping album without conception. These albums must be destroyed.
  56. Sep 4, 2019
    0
    xdd de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la rosalia de la
  57. Sep 2, 2019
    1
    Álbum péssimo e sem personalidade, não me conformo do Ed ter decaído tanto. Decepcionado
  58. Jan 19, 2020
    0
    Ed Sheeran é um artista medíocre com músicas genéricas, não tem incremento e inovações em composições, instrumentais ou sequer relevância no cenário musical. Não só o 'Divide' - seus outros 2 álbuns ' mostram como ele só patina no mesmo lugar com sua arte e como ele não impressiona ninguém, o que torna suas músicas extremamente chatas e que parecem tudo a mesma coisa. PAREM DE DAR PALCOEd Sheeran é um artista medíocre com músicas genéricas, não tem incremento e inovações em composições, instrumentais ou sequer relevância no cenário musical. Não só o 'Divide' - seus outros 2 álbuns ' mostram como ele só patina no mesmo lugar com sua arte e como ele não impressiona ninguém, o que torna suas músicas extremamente chatas e que parecem tudo a mesma coisa. PAREM DE DAR PALCO PARA ARTISTAS RUINS Expand
  59. Feb 7, 2020
    3
    I was hoping an album with quality is totally audible, but I was wrong. The album is totally flawed, it's not something that comes to be terrible, but bad. Hearing this, I could understand the kind of general sound he was aiming for, but he couldn't create compelling songs to achieve that vision, and create songs that are so-cohesive. There's a lack of focus.
  60. Jan 29, 2021
    1
    This album is full of annoyed song that I hate every time I listen to it on the radio girl bye
  61. Oct 7, 2020
    1
    Ed Sheeran merece 300 grammys por fazer um álbum tão datado,genérico e básico assim,As mesmas baladas horríveis algumas canções legais mas super enjoativas.
    Algumas músicas parecem demos descartadas para o One Direction no começo da carreiras.
    Resumindo com três palavras esse álbum é Chato,Genérico e Datado.
  62. May 22, 2023
    0
    como pode ele nunca entrega uma coisa boa, realmente voz ele tem mas pra álbum é péssimo o talento
  63. Mar 2, 2023
    3
    a collection of my least favourite radio tracks. nothing particularly revolutionary. it was - somewhat - fun, however, to see how the singles exploded.
Metascore
62

Generally favorable reviews - based on 17 Critic Reviews

Critic score distribution:
  1. Positive: 10 out of 17
  2. Negative: 2 out of 17
  1. Mar 16, 2017
    50
    At best, we have a middling collection of songs that are going to sound great in a packed arena. At worst, it’s a pretty significant step back from X, and once the initial novelty of its release wears off, it’s unlikely to enjoy the popular acclaim or the longevity of its predecessor.
  2. Q Magazine
    Mar 14, 2017
    60
    Listening to this third LP, you wonder if some of the good ones slipped through the cracks. [May 2017, p.102]
  3. Mar 10, 2017
    70
    As calculating as Sheeran can seem here, he understands there’s a fine line between universal and generic, which is why he gives his songs the idiosyncratic touches they need to stand out.