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Aug 11, 2023One of the issues with Euphoria is that it’s very pretty, almost oppressively so. The beats and the synths are rounded and smooth like baby-proofing edge guards. The vocals are fetching, as Georgia has a delightful voice. However, she has chosen to sing most of these songs in a demure, modest delivery. So, even though the title promises euphoria, it rarely reaches that high of a peak.
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Jul 31, 2023The catch is that some passages here feel featherlight and unmemorable; a record about such transformational jubilation deserves to sound more characterful. A surprise sitar solo on Keep On isn’t quite enough.
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Jul 28, 2023There’s a certain power to ‘Euphoric’, but it certainly could have been a much more potent album. It’s a shame, and a missed opportunity: we don’t learn much about Georgia’s new worldview on a record that is, supposedly, dedicated to moving on from the past.
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Jul 26, 2023Though the album can feel dangerously repetitive at times, slower takes like ‘So What’ act as a reprieve from these moments.
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Jul 26, 2023The album’s second half leans too heavily on slow, subdued songs, and Georgia’s ostensibly personal lyrics rarely speak in anything but the most general terms. So while singles like “Give It Up for Love” and the title track make for rousing enough dance-pop, It’s Euphoric never quite rises to the promise of its title.