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The problem is, Go Hard's constantly unsure if it wants to top the charts of its own accord, dominate Radio 1 with big-name collaborations or avoid getting friendly with the mainstream at all, and so flits between the three hoping no one will notice.
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Uneven it may be, but when his goofy rhymes catch sparks against a noxious mix of grime, electro and funky house it’s dazzling.
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Go Hard is worth a listen, if only to laugh at all the bravado.
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This album works best when it does what it implores and makes its beats go four to the floor: a heavy take on Salt-n-Pepa's Push It is among the best things here. But this is a record let down by odd decisions, chief among them being an awful slowed-down vocal effect that acts as its recurring motif.
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UncutThe results of his previous work have sometimes felt opportunistic and Go Hard is no different. [Nov 2009, p.90]