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Minekawa doesn't just get by on riding kitschy gimmicks and trends: anything but bubblegum pop or cute rock, her latest, Maxi On, is a deliberate, understated effort that works below the surface with fragile electronic arrangements and delicate noise collages.
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Using sparse arrangements, usually just a few programmed instruments and her feathery voice, Minekawa succeeds in creating lush songs rife with detail, melody, and mystery.
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Minekawa reveals herself as yet another artist helping to forge the path for interesting and exciting musical landscapes.