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Dec 20, 2010As tight and well-rehearsed as any camp band, the Kids' real magic lies in their unsullied embrace of 1960s pop and garage rock with a modern teen sensibility.
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The Thrills meets The Polyphonic Spree--in a good way!
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Too much of Memphis sounds like a pale copy of a much more impressive band, and Magic Kids really need to find their own, less cloying, voice if they're going to produce something worthwhile.
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Memphis sextet Magic Kids started out in the midst of the city's celebrated garage-punk scene, but you'd hardly know it on the basis of this airheaded and obsessively nice-ified debut album.
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Magic Kids do pull off a winner with Summer, a sultry delight of abounding strings and tropical strums that, sadly, sounds out of place with the obvious eye winks scattered throughout. Memphis may borrow from such an imaginative time period, but their explorative range remains very limited.
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Q MagazineThe magic isn't totally absent, but this self-conscious debut falls just short of the hype they've garnered on US blogs. [Oct 2010, p.111]
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Under The RadarA squashy gust of falsetto, horns, and strings buttress the swaying keyboard popper "hideout," but like many of these tracks, it's a little too twee. [Summer 2010, p.79]