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It’s hard to parse the band’s ultimate intentions, but there’s no doubt that every note and lyric on this album are in fact intended, and, most importantly, sincere.
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The results are uneven but rarely dull.
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Ten years after Deserter's Songs became a gorgeous Americana classic, Mercury Rev have made another masterpiece.
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MojoThis Rev record is another triumph in which all is dream and this sometimes symbolism, the overall effect trippy, though less dark than of yore. [Oct 2008, p.102]
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Its dependence on fussy, meticulous electronic elements tempers some of the band's drippier new-agey tendencies, which makes it easier to appreciate how often Snowflake finds Mercury Rev at their most majestic and most ambitious.
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Mercury Rev's overarcing vision of tenderhearted sonic sprawl is often moving, if occasionally also moving ones eyes to roll.
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What ultimately saves Snowflake Midnight from following The Secret Migration up the band's collective keister is the song positioned to serve as its climax, 'Dream of a Young Girl as a Flower.'
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Snowflake Midnight ranges widely, from synth-heavy orchestration to film-score dramarama. And between those ambient bookends, there's virtually no filler.
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Snowflake Midnight works as a soothing, gently inspiring song cycle, the likes of which Mercury Rev hasn't made since "See You on the Other Side."
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Alternative PressIt's as dreamy as Mercury Rev have ever sounded. [Oct 2008, p.161]
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Nevertheless, this is still a hugely satisfying album and one that easily lends itself to total immersion, revealing its charms steadily over time.
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The WireThis is a magical and bafflingly arresting album. [Sep 2008, p.53]