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He mostly hews to his strengths, singing sad, earnest songs and letting the effort show--a superstar who's still a striver.
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It's a Business Doing Pleasure with You bristles with Kroeger's barely veiled, unwitting hostility, something that the big-hearted McGraw doesn't wear well--not in the least, because it sounds like a boneheaded swipe at his jetsetting wife Faith Hill--and it's something he wisely side-steps on the rest of the record, choosing to mine a sentimental, meditative vein, musing on major changes in his life and wondering what will happen after he's gone.