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This Is Alphabeat feels like the story of a band having embarked on an ambitious experiment in classic pop, having pulled it off, and having turned in something of a modern pop masterpiece to boot.
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While the first half of the album is more eclectic, the second half is just as groovy although less varied. Unlike bands like The Maccabees, The Kooks and The Wombats, the album holds up all the way through, never repeating the same formula song after song.
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It's pop for blaring out when the sun has its hat firmly on, and, at only 10 tracks, remains a blast throughout.
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In the end, what was once an exceptional record is now merely a rather good one. That’s a real shame, but it can’t entirely derail Alphabeat and their purist pop vision.
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UncutThere's brio and craft behind the cosmetic nostalgia. [July 2008, p.100]
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Q MagazineAt their best, as on Number 6 single 'Facination,' they are an invigoratingly upbeat experience. But too often they crash through the boundaries of good taste into out-and-out cheese. [July 2008, p.98]
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This Is Alphabeat feels labored, sacrificing identity in its endless eagerness to please.