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Aug 19, 2022There are duds, mostly when Aitch is chasing LA acclaim and aping US trap rappers on tracks like Cheque or Fuego. But when he leans into the silky, bumpy ’90s-era smooth-licking RnB that he raised himself on – see Sunshine or R Kid – he’s hard to beat.
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Aug 19, 2022Aitch’s debut draws on local heritage but remains heavily anchored in a forward-thinking rap blueprint. With the ‘cheeky chappy’ mask tucked slightly back (if not fully removed), and a more introspective attitude on show, it’s an even more powerful formula.
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Aug 24, 2022It is easy to imagine there are a number of extra levels to reach, and the glimpses he has provided on this album should only serve to increase excitement about what he could do in the near future.
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Aug 23, 2022Aitch clearly approached this record wanting to prove his staying power, and while he delivers some quality verses (and roughly an EP worth of great music) the fog of compromise hangs that bit too heavily.
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Aug 22, 2022These are easy wins – a sonic sugar rush that crashes once each three-minute track is over. Yet when Armstrong gives us a glimpse of life away from the party-rapping – exploring his anxieties on Belgrave Road and his relationship with his sister on My G – he showcases a newfound vulnerability.
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Aug 19, 2022The result is an album that’s alternately charming and cliched, that involves boilerplate beats and sparky musical invention. That said, nothing about it is going to turn off the teens that constitute Aitch’s fanbase.
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Dec 13, 2022There’s so much that could be done with a Northern UK emcee to celebrate a part of England that has numerous industrial cities with interesting stories, but Aitch’s message doesn’t register as well as it should thanks to production akin to a box-ticking exercise.
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Aug 19, 2022An album that is often slight, and occasionally cartoonish. There’s a lingering feeling that not only can UK rap do a lot better, but so can Aitch.