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Dec 22, 2015While that [Divide And Exit] was the album Sleaford Mods needed to make to gain a wide audience, Key Markets is the one that tells their listeners that they'll never stop raging against stupidity.
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Aug 24, 2015Key Markets doesn't disappoint. Their commitment to their aesthetic and their ability to use it to say new things is unflagging.
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Aug 24, 2015Under and alongside the invective, Key Markets has some newly complex and skilful beats.
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The WireJul 27, 2015So many groups enthused by punk's initial promise have done little more than dance around in its corpse. Sleaford Mods have managed to animate its ghost. [Jul 2015, p.52]
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Jul 27, 2015Sleaford Mods have managed to express perfectly and effortlessly, what it feels like to live in 21st century Britain and from here, they can only get bigger.
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Jul 21, 2015They’re a classic singles band, but Jason Williamson’s pit of needle-sharp, evocative lyrics seems bottomless, so here comes another meaty full-length selection.
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Jul 20, 2015It is not very hip, and it doesn't really hop, but Sleaford Mods have arguably come closer than anyone else to creating a uniquely British form of rap: rant music.
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Jul 13, 2015Beneath the swearing there’s a sharp sense of humour and even sharper powers of observation, Williamson’s freeform wordplay painting vivid pictures of an at times uncomfortably recognisable contemporary Britain.
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Jul 10, 2015Williamson is so quick and witty with his references that it's not until two or three plays that you actually spot the humour in what he's expressing. It's got a way of making each track funnier, and more prescient, with every spin.
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Jul 9, 2015Anger is still their foremost energy, but there is a much richer seam of humour than they like to let on.
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MojoJul 6, 2015The mind-boggling multiplicity if voices on Key Markets, the sneaking sophistication, and the beyond-colourful language, serve up a currently unrivaled feast for the mind. [Aug 2015, p.89]
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Jul 6, 2015A resounding, bitter corrective to the pleasureland fantasies of modern R&B pop and the empty braggadocio of hip-hop clichés, Key Markets may be one of the year’s emblematic albums.
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UncutJul 2, 2015Williamson is good at painting Hogarthian grotesques in a few brushstrokes. [Aug 2015, p.70]
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Jul 2, 2015The duo have used their total creative freedom to make an album which doesn’t sound like the last one, exactly, but doesn’t concern itself with the supposed importance of ‘progression’ either.
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Q MagazineJul 2, 2015It's angry, piss-yourself funny, bursting with ideas and endlessly quotable. [Aug 2015, p.107]
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Jul 10, 2015Sometimes Williamson sings, after a fashion, which is where Key Markets gets weird, in much the same way that early Fall records got weird when Mark E. Smith tried to carry a tune.
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Jul 6, 2015By doubling down on their brand of frenzied political aggression, they show how consistency can co-exist with growth.
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Aug 10, 2015While it may lack the freshness and shock-of-the-new presented by their previous full-lengths, Key Markets marks the next logical step for the band; the sound of Sleaford Mods’ ultimate rejection.
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Aug 4, 2015Key Markets feels more skeletal than its older brother and suffers for it, but, as ever, Sleaford Mods seem to be in an untouchable streak, still pushing out punishing song after punishing song, with Key Markets delivering some of their best material yet in “Silly Me” and “Live Tonight”.
User score distribution:
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Positive: 12 out of 15
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Mixed: 2 out of 15
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Negative: 1 out of 15
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Aug 7, 2015
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Feb 23, 2016
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Dec 12, 2015