Now You Know - Doug Martsch
Metascore
74

Generally favorable reviews - based on 16 Critics

Critic score distribution:
  1. Positive: 13 out of 16
  2. Negative: 0 out of 16
  1. Who would have guessed Martsch could make something his own while employing such an overcopied sound? [20 Sep 2002, p.106]
  2. His best work since 1997's Built to Spill album, Perfect From Now On.
  3. When he sticks with the slide guitar, Martsch's combination of downhome blues and meandering indie-rock is a winning one.
  4. The aptly titled "Now You Know" shouldn't be perceived as the end of Martsch's indie rock affiliation, but the sound of an artist delving deeper, and in doing so, hitting his stride.
  5. 80
    A beautifully dark masterpiece. [#56, p.99]
  6. Now You Know has the same quiet majesty that drew music fans to Built to Spill in the first place.
  7. Much to alarmist indie-rockers everywhere, Martsch has been making his fondness for classic rock--and Neil Young, in particular--more pronounced with each release. Now, he goes one deeper, following the Young vibe into his own world of introspective weirdness.
  8. Now You Know is full of the stuff BTS fans love: angular melodies, expansive nods to prog-rock and that droning, nasally voice that makes indie-rock geeks stand up and cheer.
  9. Martsch continues the sub-greatness trend of his recent work, releasing another record that fails to carry the weight of the canonical two-fer that lies at the center of his career.
  10. Because this is a more personal affair, your tolerance for this release will largely depend on your acceptance of Martsch's voice.
  11. 70
    Consider this a Zen disc: sit with it awhile, and it will come to you. [Nov 2002, p.105]
  12. While Ancient Melodies worked boring, repetitive structures into Martsch’s typically simple song structures, Now You Know brings new life to them. Unfortunately, this album is nowhere near as good as Built to Spill’s previous works.
  13. Now You Know is most definitely a departure, but the source is completely, wonderfully recognizable.
  14. 60
    A handful of affectionate Neil Young pastiches, a rocked-up hymn, and some tipsily swaying ballads. [#10, p.122]
  15. A disc of bare-bones folk blues that recalls O Brother, Where Art Thou? more than anything by Martsch's band.
  16. Duds and semi-duds aside, Now You Know holds together okay, with plenty of high points, mostly huddled together in the first half.

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