Now You Know


Generally favorable reviews - based on 16 Critics

Critic score distribution:
  1. Positive: 13 out of 16
  2. Negative: 0 out of 16
  1. Entertainment Weekly
    Who would have guessed Martsch could make something his own while employing such an overcopied sound? [20 Sep 2002, p.106]
  2. Now You Know has the same quiet majesty that drew music fans to Built to Spill in the first place.
  3. When he sticks with the slide guitar, Martsch's combination of downhome blues and meandering indie-rock is a winning one.
  4. Magnet
    A beautifully dark masterpiece. [#56, p.99]
  5. The aptly titled "Now You Know" shouldn't be perceived as the end of Martsch's indie rock affiliation, but the sound of an artist delving deeper, and in doing so, hitting his stride.
  6. Much to alarmist indie-rockers everywhere, Martsch has been making his fondness for classic rock--and Neil Young, in particular--more pronounced with each release. Now, he goes one deeper, following the Young vibe into his own world of introspective weirdness.
  7. His best work since 1997's Built to Spill album, Perfect From Now On.
  8. Now You Know is full of the stuff BTS fans love: angular melodies, expansive nods to prog-rock and that droning, nasally voice that makes indie-rock geeks stand up and cheer.
  9. Martsch continues the sub-greatness trend of his recent work, releasing another record that fails to carry the weight of the canonical two-fer that lies at the center of his career.
  10. Mojo
    Consider this a Zen disc: sit with it awhile, and it will come to you. [Nov 2002, p.105]
  11. Because this is a more personal affair, your tolerance for this release will largely depend on your acceptance of Martsch's voice.
  12. Now You Know is most definitely a departure, but the source is completely, wonderfully recognizable.
  13. While Ancient Melodies worked boring, repetitive structures into Martsch’s typically simple song structures, Now You Know brings new life to them. Unfortunately, this album is nowhere near as good as Built to Spill’s previous works.
  14. A disc of bare-bones folk blues that recalls O Brother, Where Art Thou? more than anything by Martsch's band.
  15. Blender
    A handful of affectionate Neil Young pastiches, a rocked-up hymn, and some tipsily swaying ballads. [#10, p.122]
  16. Duds and semi-duds aside, Now You Know holds together okay, with plenty of high points, mostly huddled together in the first half.
User Score

Universal acclaim- based on 9 Ratings

User score distribution:
  1. Positive: 6 out of 6
  2. Mixed: 0 out of 6
  3. Negative: 0 out of 6
  1. KatrinaM
    Jan 10, 2003
    Now You Know is an inspiring creation. I would expect nothing less from Doug Martsch.
  2. Bryan
    Oct 9, 2002
    Doug never fails to amaze me
  3. ChristopherN.
    Oct 8, 2002
    A great album, clearly Martsch is expanding on his ambitions here. Bluesy and down-straight slide guitar riffs are entertaining and dynamic A great album, clearly Martsch is expanding on his ambitions here. Bluesy and down-straight slide guitar riffs are entertaining and dynamic enough to keep the album fresh and interesting. Full Review »