Generally favorable reviews - based on 11 Critics

Critic score distribution:
  1. Positive: 9 out of 11
  2. Negative: 0 out of 11
  1. 90
    Demented, wigged out and stupendously mind-blowing, White Hills can't be Brooklyn's best-kept secret much longer. [Sep 2013, p.88]
  2. Feb 4, 2014
    This seventh official LP is definitively their best so far. [Oct 2013, p.113]
  3. Aug 19, 2013
    All of what you might have liked about White Hills is here--the Hawkwind-ish guitar excesses, the free-form Kraut drones that go on and on, a la Wooden Shjips or Bardo Pond. It’s just that this time, all the cotton batting has been stripped off, the fuzz removed to reveal structure and complexity underneath.
  4. Aug 19, 2013
    Between the airless coldness of lunar ambience and the waving freak flag of their most high-power jams, White Hills' voice becomes more defined and more deliberate on this set of songs.
  5. Aug 28, 2013
    So You Are burrows right into the brainpan with all the caustic bombast and freaky vibes intact, like, say, one f Khan's worms sliding swiftly into your ear to wreck its havoc. [SAug-Sep 2013, p.101]
  6. Aug 20, 2013
    Expertly recorded by Martin Bisi (famous for his work with Swans, Sonic Youth and White Zombie), the production is perfect and the songs are mostly more than compelling enough to make it work.
  7. Aug 19, 2013
    When the band take a decent melody and build a whole track around it, the formula is a winning one; what won’t appeal to some though are the occasional meanderings where the spacey blips and bleeps appear to have no meaningful musical direction.
  8. Aug 19, 2013
    They’ve managed to balance brutality with a controlled ambience that takes nothing away from their distinctive character.
  9. Aug 21, 2013
    Occasionally a hint of shoegaze filigree or kosmische bliss gets drawn into the swirl, but it’s not enough.
  10. Sep 27, 2013
    Although So You Are... So You’ll Be doesn’t shoot for the furthest reaches of the cosmos, as White Hills has done in the past, it does contain enough psyche-warping moments to make for an enjoyable album--just not the grease-streaked, galaxy-gazing, guitar glory we were hoping for.
  11. Aug 23, 2013
    With so much music released by White Hills, a lot of the tracks end up being mood-lighting (“InWords,” “OutWords,” “The Internal Monologue,” “Circulating”), but the album’s back-half, kicked off by “Forever in Space (Enlightened),” is what keeps me spinning.

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