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Feb 26, 2024Instead of breaking new ground or forging a new aspect of her persona, This Is Me…Now, through its title, capitalizes on what already exists.
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Feb 22, 2024The album is relatively streamlined and sleek, containing no guest appearances and showing no overt attempts at chasing trends.
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Feb 21, 2024As a synergistic mythmaking effort, the album is certainly doing its job; as music to soundtrack your actual life, well, it’s about time lute pop got its shine.
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Feb 16, 2024Lopez’s voice is technically fine but has a thinness that doesn’t really suit the exposure of digitally clinical modern production settings. She jettisons all Latin flavouring, which might have been her superpower.
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Feb 15, 2024To imbue that previous album with a timeless R&B quality, Lopez sought out veteran knob-twirler Bruce Swedien, who engineered and mixed classics like Michael Jackson’s Thriller. This Is Me…Now attempts to replicate that sound—and “Mad In Love” and “Not. Going. Anywhere.” both come close—but most of the album falls short of that lofty bar.
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Feb 15, 2024She’s still in her prime, as you can tell when she delivers a knockout vocal on the guitar-backed ballad “Broken Like Me”. .... But for all her promises to show us the “real her”, it’s a struggle to see it in the slick and sexy production of tracks such as “Mad in Love” or “Rebound”.
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Feb 20, 2024Considering this is her first album since 2014, it’s unfortunate that it can feel a little one-note. A Romeo and Juliet-esque yearning wasn’t necessarily expected or desired, and it doesn’t always serve her best across this effort.
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Feb 21, 2024For an album that promised to show us the real Jennifer Lopez straight from the heart, it struggles to stand on its own two feet. This Is Me…Now ultimately loses itself in its self-indulgent proclamations of heart and the supposedly greatest love story never told.
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Feb 20, 2024This is Me… Now hears Jennifer Lopez constantly tell fans how great her love life is. She rarely bothers to explain why.
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Feb 20, 2024There are nice moments of nostalgia: banger Hearts and Flowers references Jenny from the Block, while the excellent Rebound is a throwback R&B jam accentuated by fluttering harp. But songs such as To Be Yours and Not.going.anywhere offer very little outside of simply soundtracking a cosy night in chez Bennifer.