to hell with it [Mixtape]

Full of self-aware wistfulness and post-ironic references, it avoids the pitfalls of many other flash-in-the pan internet culture records by also being genuine; genuinely nostalgic, genuinely sweet, genuinely interesting, and genuinely great.

to hell with it feels genuine. A genuine talent creating music that is genuine to her and by showing the wide spectrum of her talent, PinkPantheress adds an extra sensation to her ‘viral sensation’ tag. Nestling perfectly within the current climate whilst also carrying its own charm, this is the start of something big.

The result is dangerously addicting and affecting, where modern relatability rests on top of nostalgic production, avoiding the pitfalls of corniness and imitation. Full of soul and life, PinkPantheress’ status as social media’s newest darling is secure, as she crafts a garage dreamland that may just stand the test of time.

A pair of mellower tracks near the end, the dembow-inspired "All My Friends Know" and the lush, string-laden "Nineteen," are more restrained yet just as considered and affectionate, pointing to a potential direction for an artist whose emergence was one of the most welcome left-field surprises of 2021.

This layered approach makes PinkPantheress’s debut album, the warmly ecstatic and cheekily gloomy “To Hell With It,” so striking. It’s short, controlled and lived-in. ... On some new songs, though, like “Reason” and “All My Friends Know,” the balance is slightly off: She sounds more firmly embedded in the music, not quite riding atop it.

he rich, albeit brief, collection of songs on to hell with it feels like the kind of genuine and heartfelt openness that the internet once promised.

‘To Hell With It’ is a heady mix of ’00s genres and references that only seem to work together because it’s delivered with just the right amount of earnestness.

While the songs on to hell with it may read heavy in subject matter, rarely does PinkPantheress bask in the dour.