Mixed or average reviews - based on 20 Critics

Critic score distribution:
  1. Positive: 7 out of 20
  2. Negative: 3 out of 20
  1. The effortlessly cool beats, hooky choruses, and above all, his witty, super-fast flow indicate this skinny blond to be a genuinely talented star.
  2. After being the first white guy to grace the cover of a Gangsta Grillz underground mixtape ("The Greenhouse Affect" with Don Cannon & DJ Drama), this buzzed-about MC proves that suburban rap has finally arrived.
  3. Roth never floats sham tales of suburban hardship here. Instead, he just wants to have a good time--and for the most part, he provides one as well.
  4. With beats provided largely by newcomer Oren Yoel that are more hit than miss, Asleep in the Bread Aisle is that new kind of 2009 hip-hop you either have to learn to live with or jump off the bandwagon altogether.
  5. That's the thing about Asleep In The Bread Aisle, it's all about promising potential, rather than the delivery of it.
  6. The quality of Roth's rhymes varies wildly, from sophomoric to inspired, but when the two collide, as on the funky rant 'Bad Day,' he hits the sweet spot and the funny bone.
  7. The album isn't completely charmless. 'Lark on My Go-Kart,' the Cee-Lo aided, 'Be by Myself' and 'I Love College' reveal a breezy affability. But far too often, Roth's quest for relatability reeks of redundancy.
  8. 60
    While Roth's delivery is smart, the subject matter can feel like the work of someone playing dumb. [Jul 2009, p.91]
  9. 60
    Get past Roth’s pinched-sinus tone and penchant for overpronounced internal rhyme and he is a different animal [than Eminem].
  10. Asleep in the Bread Isle is an everyday suburban rap album, if there is such a thing.
  11. Roth's tight, witty debut lives up to the Internet hype that has swirled around him for months.
  12. Asleep in the Bread Aisle is promising, if unspectacular.
  13. The hook aspires to nothing, and so its nothingness is an anthem for do-nothing/think-nothing slacker types we like to imagine were listening to the Beastie Boys and Nirvana in 1994, but were probably listening to the aforementioned Dave Matthews.
  14. 50
    Unburdened by Kanye's melancholia or Eminem's vertiginousness, Roth is perfectly likable, and perfectly bland.
  15. 50
    After that promising start [with 'I Love College' and 'Lark on My Go-Kart'], however, Asher loses focus. He floods the Bread Aisle with a series of interesting pop concepts ruined by bland choruses.
  16. This isn’t a horrible album, just a really boring one. What a disappointment.
  17. He's a decent rather than amazing lyricist, sporadically witty rather than hilarious: but the odd good line isn't enough to cover up the lack of material.
  18. Listen to the guest performances if you dare; just tune out the pedestrian rapping.
  19. Asleep in the Bread Aisle is a piece of Dubble Bubble that loses its flavor before you’re done reading the comic.
  20. Asleep feels less like an album of music meant to entertain than an assumption that you can actually bump a marketing plan in your cars and house parties.
User Score

Generally favorable reviews- based on 26 Ratings

User score distribution:
  1. Positive: 5 out of 7
  2. Mixed: 0 out of 7
  3. Negative: 2 out of 7
  1. Ben
    Apr 27, 2009
    This CD is terrible. He rhymes a bunch of random things together that makes absolutely no sense at all. He doesn't sing or rap, he just talks to terrible "beats". No talent at all. Most of all, he has no flow or rhythm. Full Review »
  2. A.H.
    Apr 22, 2009
    Asher's album is out as of 4/20 The lyrics are relatable, real, creative, but lacking at time, his hooks/chorus' didn't do him too much justice.. though he uses experimental approaches i find interest in [blunt crusin]. Was hoping for some higher named features[kanye? pharrell?]. You can hear his appreciation for the music witch I admire[His Dream/The Reading] Has a good live concert vibe to a lot of them [She Don Full Review »
  3. Feb 8, 2012
    I have mad respect for Asher Roth. The Greenhouse Effect, Seared Foie Gras and Pabst & Jazz are all classics in my book. And asleep in the bread aisle does not show Asher's ability at all. As I Em, Lark on my Go Kart, and Fallin are my faves. Full Review »