Her Loss

While Her Loss houses no immediate street bangers or Billboard hits, it's the sum of it all that makes it Drake's best record this decade. From the comical fake promos during its rollout to the memorable one-liners and aggressive diss verses or the TikTok memes it will generate for months to come, Her Loss has a lot of meat on its bones.

Though not without its missteps, “Her Loss” leaves the unshakable impression that Drake, in 2022, is doing what inspires him rather than pandering. One year removed from “Certified Lover Boy,” that represents a surprising and encouraging evolution.

The best moments come when the duo find a balance and Drake falls back on his crate-digging prowess. ... Sadly, there’s not enough of this to go around, making Her Loss another disposable Drake project that will fade away in a few weeks—one that could have been so much more.

Well it’s a better Drake album than “Honestly, Nevermind” so that’s a plus. It’s not a better 21 album than “I Am > I Was” or “Issa” though so that’s a minus. If you split the difference you wind up with an average album. There are a few joints I’d care to play more than once.

There are moments of considered writing and bursts of Drake at or near his mischievous best, but in its middle, the record becomes inert, making the bits of self-conscious misanthropy scan as strained rather than gleeful, as if the id could be focus-grouped.

Her Loss is scattered, flowing more like a mixtape than a well-designed album, but there are plenty of highlights to balance out the less fully formed inclusions.

“Her Loss” is frisky and centerless, a mood more than a mode. ... Often on this album — “More M’s,” “Privileged Rappers” — it feels as if they are ceding space to each other, side by side but not interwoven. Sometimes, like on “Spin Bout U,” they successfully melt into something greater than their parts.

It’s yet more evidence that Drake’s art is suffering under the strain of his obsession with churning out as much music as is physically possible. And while 21 doesn’t have the same problem, both halves of the duo are responsible for an album that had the potential to be a classic, and missed.

This new album, then, is the perfect piece of fan service. It’s Aubrey on the mic, 21 Savage in full flow. The roll out – which pirated a Tiny Desk session and copied a Vogue cover – was pitch perfect, two artists subverting the expectations placed on them...It’s a shame, then, that ‘Her Loss’ often feels entirely predictable. The foes that punctuate their bars are well-worn – less talented adversaries trying to gain clout; love interests who leech on their wealth and prestige – and while it’s nice to hear Drake unleashed, at times 21 Savage can feel like a passenger.

Uneven. ... There’s simply too little give and take between this pairing to justify calling this a mutually beneficial partnership.