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Just about all of it is enjoyable, but not much of it sticks.
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Half of the album finds the successful singer/actor making the kind of pop-inflected R&B once heard from En Vogue or SWV. Cool & Dre handled the bulk of the album's production, setting the star's vocals against head-nodding beats that come reasonably close to more youthful urban-radio fare.
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For all the pleasures, Latifah sounds too guarded.
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Persona is stylistically everywhere and yet it skips over some fruitful ground.
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This is an album that could have been recorded by any dance artist. There is very little of the personality that made Queen Latifah a star.
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Pharrell Williams and Dre of Cool and Dre provide the same synth beats they probably offered Raven-Symoné, and guest MC Missy Elliott outshines the Queen, who's so bored she's rapping about exhaustion.