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All told, the number of memorable hooks on display here is surprising.
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It's when Diddy adopts the role he's really good at, the executive producer - bringing together and overseeing the real talent - for the closing stages, that "Press Play" moves from being another chaotic and bloated stab at a rap career to being something approaching a great album.
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Press Play has something for most everyone: street raps, club jams, glossy R&B.
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A cracking album that holds its own for almost the entire duration.
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Save for the unnecessary interludes, the strength of Press Play is in its ability to employ so many different styles, sounds, influences and mold them into one extremely coherent package.
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While it's far from the most important record in hip-hop in 2006, let alone in Diddy's career, it's one that does at least keep your interest the whole way through and is worth listening to more than once.
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UncutPress Play works rather well. [Dec 2006, p.106]
User score distribution:
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Positive: 21 out of 41
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Mixed: 4 out of 41
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Negative: 16 out of 41
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MBMar 14, 2007
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realhiphopNov 28, 2006
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clubfunkOct 28, 2006this album is not bad,its got alot of genres in it as hip hop,r n b,and pop and also some great collabarations,that wat makes it work for me