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In the end, what was once an exceptional record is now merely a rather good one. That’s a real shame, but it can’t entirely derail Alphabeat and their purist pop vision.
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UncutThere's brio and craft behind the cosmetic nostalgia. [July 2008, p.100]
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Q MagazineAt their best, as on Number 6 single 'Facination,' they are an invigoratingly upbeat experience. But too often they crash through the boundaries of good taste into out-and-out cheese. [July 2008, p.98]
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This Is Alphabeat feels labored, sacrificing identity in its endless eagerness to please.