• Record Label: Capitol
  • Release Date: Aug 19, 2022
Metascore
67

Generally favorable reviews - based on 8 Critic Reviews

Critic score distribution:
  1. Positive: 3 out of 8
  2. Negative: 0 out of 8
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  1. Aug 23, 2022
    60
    Aitch clearly approached this record wanting to prove his staying power, and while he delivers some quality verses (and roughly an EP worth of great music) the fog of compromise hangs that bit too heavily.
  2. Aug 22, 2022
    60
    These are easy wins – a sonic sugar rush that crashes once each three-minute track is over. Yet when Armstrong gives us a glimpse of life away from the party-rapping – exploring his anxieties on Belgrave Road and his relationship with his sister on My G – he showcases a newfound vulnerability.
  3. Aug 19, 2022
    60
    The result is an album that’s alternately charming and cliched, that involves boilerplate beats and sparky musical invention. That said, nothing about it is going to turn off the teens that constitute Aitch’s fanbase.
  4. Dec 13, 2022
    55
    There’s so much that could be done with a Northern UK emcee to celebrate a part of England that has numerous industrial cities with interesting stories, but Aitch’s message doesn’t register as well as it should thanks to production akin to a box-ticking exercise.
  5. Aug 19, 2022
    50
    An album that is often slight, and occasionally cartoonish. There’s a lingering feeling that not only can UK rap do a lot better, but so can Aitch.

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