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The production throughout is more soulful and seamless than on previous efforts.
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A masterly work.
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Unfortunately, the ratio of thoughtful zeal to clunky screed this time around is decidedly not in his favor.
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If it sounds about as much fun as, say, watching CNBC, rest assured, dude's got a tighter flow than Larry Kudlow.
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Lif trades in narrative for an erratic set of points that pull from the panoply of rap ire while staking out little new ground.
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Alternative PressThe end result is an album that doesn't pull its punches, a direct message to the people with enough rhythm to get some movement out of stiff limbs while we dance away the recession blues. [May 2009, p.123]
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I Heard it Today makes me a less reluctant Lif fan since I've come to terms with his vocal style, but I still yearn for the collaborative efforts of Perceptionist days gone by which had incredible rhymes and incredible beats all at the same time.
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While 'Gun Fight,' the title-track, and 'What About Us?' come close, nothing on I Heard It Today packs that extra punch. And yet, even with those problems, this record is still one of Lif’s most concise and well-rounded efforts.
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Under The RadarWith its unsettling synthesizers and ghostly echoes, these crafty beats capture America's shattereed psyche far more gracefully than Lif's hyperbolic diatribes. [Spring 2009, p.77]
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It is totally listenable and, to relay a personal anecdote, sounded highly appropriate at a recent social gathering.
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Q MagazineThis follow-up boasts some vibrant garage funk reminiscent of fellow Bostonian, and sometime collaborator, Edan. [Jul 2009, p.122]
User score distribution:
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Positive: 4 out of 5
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Mixed: 1 out of 5
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Negative: 0 out of 5
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RhysRApr 27, 2009