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Throughout, Berg never loses his appeal.
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The problem here is that the near single-mindedness of his subject matter on Look What You Made Me shows EXACTLY what he's been made by one too many music videos with jiggling booty and coochie--a nymphomaniac.
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From the confrontational album title to the cuss words, Berg is working to shake the pop tag and turn it hardcore with a baller stance that isn't so much embarrassing as it is uninteresting.
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He’s likeable but dull, rapping with nursery-rhyme cadence and simplicity. When he attempts intricacy, his words fall all over one another, scrambling for dry ground.
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As an MC, Berg is workmanlike with few crisp rhymes and bereft of ideas beyond lining his pocketbook.
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Look What You Made Me will burn brightly for a few more weeks on the strength of its club readiness, but with Berg's flaccid delivery, misguided confidence, and no desire to shake up well-worn subject matter, the album should fade into oblivion like so many other disposable pop-rap LPs.
User score distribution:
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Positive: 2 out of 4
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Mixed: 0 out of 4
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Negative: 2 out of 4
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WesM.Oct 24, 2008Terrible.