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Jan 29, 2018While undoubtedly a bit too long, The Time Is Now reaffirms Craig David’s standing as a fine and flexible pop songwriter with all sorts of hooks up his sleeve.
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Feb 15, 2018A set that is less scattered stylistically--dominated by tropical house and trap stylings--yet less consistent quality-wise.
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Feb 2, 2018What The Time Is Now lacks in coherency, it makes up for in sheer enthusiasm.
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Q MagazineJan 30, 2018Where David sometimes fall short is on lyrical content. ... Such disposable fluff aside, David's triumphant return is otherwise still going strong here. [Mar 2018, p.107]
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Jan 29, 2018The first three songs are superb, especially the blissfully silly acrostic Magic (“G for the girl that got me good/ I C the world the way I should”), but it’s a glossily one-note album, an uncomplicated toast to desire sated, friendship reciprocated and love requited.
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Jan 26, 2018It is bright and busy, peppered with guest appearances. But the risk is that this extremely versatile star winds up sounding like a guest at his own party.
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Jan 26, 2018The Time Is Now hangs together relatively well, and achieves what it sets out to do.
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Jan 26, 2018David may have worked hard to rejoin the pop firmament, but he seems slightly lost now that he’s arrived.
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Jan 26, 2018For an album called The Time Is Now, David spends too much of his time looking like he's trying to catch up.
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Feb 26, 2018The Time is Now is fine. It's adequate. You might find some mixtape material on it. You might even find the album on your streaming service of choice, remember the name Craig David, play the new album, and say "hey, this isn't half bad." By the time the next day rolls around, though, you'll forget it ever existed.
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Jan 26, 2018It’s wearily repetitive and almost aggressively underwhelming.
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Feb 6, 2018David takes the album title's sentiment to heart to such a degree, every song sounds like a cover version of whatever transient entries are currently topping the charts.