I Thought the Future Would Be Cooler

Future finds YACHT alive in a whole new way, with the group crafting not only some of the best pop of their careers, but of 2015 as a whole.

People looking for a bit more substance from a band that once made concept albums and instituted its own Belief System might wonder what the heck is going on, but anyone who loves pop music that moves feet, brings smiles, and snaps like bubblegum, and who is also deathly tired of the mainstream, will think I Thought the Future Would Be Cooler is just about the coolest thing around.

YACHT balances its snark with just enough warmth to keep its dystopian dreams engaging.

Their defining touchstones remain intact. [Jan 2016, p.81]

Preventing such weighty topics from becoming too exhausting are the upbeat instrumentals with which they've been paired.

On a surface level, I Thought The Future Would Be Cooler--the group's first album to be released by Downtown Records--has some exceptionally catchy moments.... Still, I Thought The Future Would Be Cooler leaves the listener wishing for a little less preaching and a little more grooving.

YACHT have consciously positioned themselves as intelligent conceptualists, not wanting to adhere to what's expected of them, and that makes for an interesting amalgam of deep themes set to brazenly outlandish pop styles.

Their sixth album is steeped in sci-fi parody.

The tracks themselves work if you can get past the contrast. That might even be what makes you love it rather than hate it. The problem is that if you’re going to have a deep concept behind your pop tracks then it really needs to be stronger or more current than something that has gone before.

Future is YACHT's would-be critique of our pre-dystopian, post-Internet culture, but it rarely comes off as more than a charismatic cover band singing us yesterday's news.