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By focusing inwards, Born Ruffians have done that whole 'maturing' thing that us reviewers like to talk about, and created a much improved piece of art.
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As confidently current as Say It comes off, it doesn’t sound susceptible to fashion. Given enough attentive ears, the Ruffians may have made a statement that will last a long time--or at least assembled enough ears for the next one.
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‘Say It’ recalls the airy refreshment of Vampire Weekend’s ‘Contra’ and the garage-pop fun of Jonathan Richman’s ‘Rock’N’Roll With The Modern Lovers’.
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Their tics are still here--just listen to how they build the payoff of “Nova Leigh” from a variety of angles--they just aren’t the exciting focal point anymore. That’s probably better in the long run for the band, who have all quit school to rep Born Ruffians full-time, but doesn’t lead Say It to the mountaintop it could have shared with Red, Yellow and Blue.
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At times, it seems like Born Ruffians elude pure pop magic--sometimes by choice, sometimes by chance--but they way they bounce off of each other and lock together again is never less than impressive, and one of the greatest joys Say It offers.
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Some bands deliver a masterpiece straight out of the gate. Not Born Ruffians. But with Say It, they’re getting warmer.
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Alternative PressCuriously akin to Violent Femmes, the trio are precussively sparse, defiantly devoid of distortion and occasionally potty-mouthed. [Jul 2010, p.122]
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While the inclusion of faint funk ("Sole Brother") and hints of country twang ("Retard Canard") expands Born Ruffians' repertoire, the track "Blood, the Sun & Water" brings the most energy to the set.
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Born Ruffians’ sophomore album is a cohesive, occasionally repetitious helping of choppy indie pop, almost brutalist in its minimalist instrumentation and dry-as-a-bone production.
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Q MagazineThe spare production on their second album is less indebted to the post-punk era. [July 2010, p. 129]
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UncutThe finished result has a curiously restrained feel, an odd mix of clumpy drumming, bluesy vocals and spidery guitars. [Jul 2010, p.103]
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Much of the material sounds rushed and half-finished, like a high schooler trying to write a research page paper during his lunch period.