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Maybe this album is dumb on the surface, though not as much as fools claim. But sure as showbiz it isn't dumb underneath.
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The acronym that forms the title of their latest stands for "The Energy Never Dies," and they more than make good on that promise, blasting through 15 high-powered rave-rap jams that rarely lack for melodic hooks or rhythmic thrust.
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Group mastermind will.i.am's attempt at social commentary on 'Now Generation' comes off more like an ''I just got DSL!'' laundry list. But when the group's glitchy future-funk beats sync up with Fergie's unabashedly feminine melodies, as on the sweetly insidious 'Meet Me Halfway,' they find pure Top 40 nirvana.
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As often as not the results are dumb. And that's an awfully good thing.
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While The E.N.D may be the farthest The Black Eyed Peas have ventured outside traditional hip hop, the final product proves the group is best at creating their own conventions.
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Most of The E.N.D. doesn't ask too much from those fans. Its more substantive musical and thematic statements are interrupted by many others showing the Peas' deep, deep commitment to a good party.
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Many of these electro-pop-rap tracks sound as though they were recorded with DJs in mind, rather than fans.
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There are some fun songs on The E.N.D., but the Peas would've been better served by putting a little more thought into the words that ride the beats.
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The E.N.D. (Energy Never Dies) is a mess of pop/dance/rap crossover.
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Th Peas keep it exuberantly funky.
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Black Eyed Peas, at this point, have left the socially-conscious party raps of their past completely behind, in favor of club hits and the type of radio fodder that’s going to be filling the airwaves all summer long. This isn’t necessarily a bad thing, if that’s what you want.
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Tere is only so much will.i.am can do to buoy a group that, lyrically, does an end-zone dance for successfully counting back from 10 and operates musically on an even playing field with this guy.
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Whatever made this a substantive and interesting group a decade ago has been completely lost in the process, but if all you care about is dancing and partying then take their word for it.
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It doesn’t challenge listeners or give them anything unexpected or even asked for, really (who's waiting around with bated breath for 'Ring-A-Ling?'), but it’s already a certifiable hit.
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If the "Energy Never Dies", as Black Eyed Peas' acronymically-titled fifth album has us believe, why do they continually sound like the most tired, idea-less group on the block?
Awards & Rankings
User score distribution:
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Positive: 90 out of 162
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Mixed: 31 out of 162
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Negative: 41 out of 162
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ixatSOct 11, 2009
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Oct 11, 2010
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DZSep 12, 2009Boom Boom Pow steals its lyrics from the Flight of the Conchords' song (she's so hot) Boom, which was making fun of this kind of crap.